UCLA finally has control over its logo, ending decades of madness
UCLA has reclaimed the licensing rights to its own logo, ending a bizarre agreement stretching back more than 60 years and potentially fortifying its athletics department finances, the California Post has learned. The change comes six months after a scathing audit of a student-run organization that previously controlled those rights and clears the way for the school to take full control of optimizing branded products.
Reported by 1 outlet — New York Post. See all sources ↓
UCLA has reclaimed the licensing rights to its own logo, ending a bizarre agreement stretching back more than 60 years and potentially fortifying its athletics department finances, the California Post has learned. The change comes six months after a scathing audit of a student-run organization that previously controlled those rights and clears the way for the school to take full control of optimizing branded products. The shift could be worth millions of dollars annually to an athletics department that no longer has to pay to use its own logo on merchandise. In a letter laying out the move earlier this month, UCLA Chancellor Julio Frenk mandated that control of commercial products that use the campus name, unofficial seal, trademarks and logos would be transferred from Associated Students UCLA to Beau Jimmerson, associate vice chancellor for business and finance solutions.
Read the full report at New York Post ↗
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- What's the story?
- UCLA has reclaimed the licensing rights to its own logo, ending a bizarre agreement stretching back more than 60 years and potentially fortifying its athletics department finances, the California Post has learned. The change comes six months after a scathing audit of a student-run organization that previously controlled those rights and clears the way for the school to take full control of optimizing branded products.
- How widely is it covered?
- 1 outlet, average source rating 5.0/10.
- When was it last updated?
- 13m ago.
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UCLA finally has control over its logo, ending decades of madness
Sources1TypeCoverageNew York Post