US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived
Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’tConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.
Reported by 1 outlet — The Guardian US. See all sources ↓
Read the full report at The Guardian US ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’tConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.
- How widely is it covered?
- 1 outlet, average source rating 8.0/10.
- When was it last updated?
- 3m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived
Sources1TypeCoverageThe Guardian US