Volkswagen plans to win America back with a pickup, report says
A US-made pickup truck by 2030 is part of Volkswagen Group's plan to revive its American business. According to a Reuters report, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores.
Reported by 1 outlet — Ars Technica. See all sources ↓
A US-made pickup truck by 2030 is part of Volkswagen Group's plan to revive its American business. According to a Reuters report, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores. The report is anonymously sourced, and VW declined to comment, so take the news with a pinch of salt. But it does make sense: Love it or hate it, the four-door pickup truck is the go-to for Americans who want one vehicle that can carry passengers and cargo that doesn't need to be shielded from the elements.
Read the full report at Ars Technica ↗
Why it matters
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- What's the story?
- A US-made pickup truck by 2030 is part of Volkswagen Group's plan to revive its American business. According to a Reuters report, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores.
- How widely is it covered?
- 1 outlet, average source rating 7.0/10.
- When was it last updated?
- 16m ago.
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Volkswagen plans to win America back with a pickup, report says
Sources1TypeCoverageArs Technica