Scion

F1 boss invokes George Lucas while talking about how the series can appeal to new fans

F1 president Stefano Domenicali talked about George Lucas when discussing how to attract new fans to Formula 1. He said he is a huge fan of Lucas and admires his simple, down‑to‑earth style despite his wealth. Domenicali noted that Lucas loves racing and even invented the podracing idea in Star Wars. He shared a piece of advice he received from Lucas about appealing to new audiences.