F1 boss invokes George Lucas while talking about how the series can appeal to new fans
I'm a massive fan of George Lucas as a person. I grew up with the Star Wars prequels, and I like that, despite being a gazillionaire, he's still rocking the same flannels he always has.The legendary filmmaker — fresh off a great cameo in the movie "Minions and Monsters" — is a big racing fan, and is often seen at Formula 1 races.He also binned a Scion during the old Toyota Pro/Celebrity Race at Long Beach in one of my favorite videos ever.So he knows racing — hell, he invented podracing — but F1 president and CEO Stefano Domenicali revealed a wild bit of advice he got from the man who somehow invented both Darth Vader and Jar-Jar Binks: no one is interested in how F1 cars are driven.I don't think that's true, but let's hear him out.CLICK HERE FOR MORE OUTKICK SPORTS COVERAGEThe series has faced a lot of flak for its current cars that rely more heavily on battery power and have effectively changed how drivers have to drive.
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F1 president Stefano Domenicali talked about George Lucas when discussing how to attract new fans to Formula 1. He said he is a huge fan of Lucas and admires his simple, down‑to‑earth style despite his wealth. Domenicali noted that Lucas loves racing and even invented the podracing idea in Star Wars. He shared a piece of advice he received from Lucas about appealing to new audiences.
Why it matters
It shows how Formula 1 looks to popular culture for ideas to grow its fan base. It also highlights the connection between movies and motorsport that can interest both film and racing fans.
- Who is the F1 president mentioned in the story?
- Stefano Domenicali.
- What did Domenicali say about George Lucas?
- He said he is a big fan of Lucas and likes his simple, down‑to‑earth style.
- Why did Domenicali bring up Lucas?
- To explain how Lucas’s ideas, like podracing, can help Formula 1 attract new fans.
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F1 boss invokes George Lucas while talking about how the series can appeal to new fans
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