Burger King is closing the gap in the burger wars with a simple formula: Better food and a star executive who takes customers’ calls himself
The burger wars has a new contender for the throne: Burger King. The fast-food giant has reclaimed its place as America’s second-largest burger chain, overtaking Wendy’s and trailing only McDonald’s in sales.
Reported by 1 outlet — Fortune. See all sources ↓
The burger wars has a new contender for the throne: Burger King. The fast-food giant has reclaimed its place as America’s second-largest burger chain, overtaking Wendy’s and trailing only McDonald’s in sales. The results demonstrate that Burger King’s multi-year renovation and marketing campaign may be paying off. was a standout performer this quarter with our elevation strategy driving another major step forward in sales and expanding our outperformance versus the industry to the high single digits,” Restaurant Brands International CEO Joshua Kobza said in the parent company’s Q2 earnings call this month.
Read the full report at Fortune ↗
Why it matters
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- What's the story?
- The burger wars has a new contender for the throne: Burger King. The fast-food giant has reclaimed its place as America’s second-largest burger chain, overtaking Wendy’s and trailing only McDonald’s in sales.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 1m ago.
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Burger King is closing the gap in the burger wars with a simple formula: Better food and a star executive who takes customers’ calls himself
Sources1TypeCoverageFortune