‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s
Ben Cohen says his ice cream company has been silenced by corporate ownership – and a boycott of Magnum brands could force a saleBen & Jerry’s ice cream in the tub is still great, but the brand’s newest chocolate-covered ice cream bar on a stick?“It ain’t the same,” Ben Cohen, the company co-founder, told the Guardian. Sure, the chocolate coating is still thick enough, but the ice cream itself is “kinda fluffy”, Cohen said – an insult in the ice cream world that suggests extra air was added to cut costs.
Reported by 1 outlet — The Guardian US. See all sources ↓
{"Ben Cohen, co‑founder of Ben & Jerry’s, says the new chocolate‑covered ice‑cream bar tastes different and feels fluffy, suggesting extra air was added to cut costs.","He claims the company’s voice has been silenced by its corporate owners.","Cohen suggests a boycott of Magnum brands could pressure the owners to sell Ben & Jerry’s back to its founders."}
Why it matters
It shows how corporate ownership can affect beloved brands and what consumers might notice in product quality. Readers who care about ethical business and food quality may want to know how ownership changes affect taste and values.
- Who is Ben Cohen?
- He is the co‑founder of Ben & Jerry’s ice cream company.
- What does he say about the new ice‑cream bar?
- He says it tastes fluffy, as if extra air was added to lower costs.
- What action does he suggest to change the situation?
- He suggests a boycott of Magnum brands could force a sale of Ben & Jerry’s.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
Only one outlet reported the story, so all outlets frame it the same way.
- Coverage card1 outlet1CoverageScouting report
‘It ain’t the same’: inside the bitter battle to free Ben & Jerry’s
Sources1TypeCoverageThe Guardian US