Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.
The CEO of the newly public sandwich chain says the company needs to be more proactive about reaching younger customers.
Reported by 1 outlet — MarketWatch. See all sources ↓
{"Jersey Mike’s, a sandwich chain, used to spend almost no money on online advertising.","Now the company plans to increase its digital marketing budget.","The CEO said this change is needed to reach younger customers.","Jersey Mike’s became a publicly traded company recently."}
Why it matters
It shows how even popular brands adapt to reach new customers online. Readers may see more ads from Jersey Mike’s on social media.
- What did Jersey Mike’s spend on digital marketing before?
- Almost zero dollars.
- Why is the company changing its marketing?
- To reach younger customers more effectively.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
All outlets report the same facts with the same emphasis.
- Coverage card1 outlet1CoverageScouting report
Jersey Mike’s spent almost ‘zero dollars’ on digital marketing. That’s now changing.
Sources1TypeCoverageMarketWatch