Peacock Launches Test of Membership Rewards Program With Perks Including NBCU and Bravo Merch Discounts, Free Pizzas
NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts. The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU.
Reported by 1 outlet — Variety. See all sources ↓
NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts. The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU. “Through a mix of NBCUniversal benefits, partner offers and exclusive experiences, the program will recognize and reward Peacock subscribers, deliver added value, and create deeper connections to the fandoms that power NBCUniversal,” the company said. NBCU’s test of the Peacock rewards program follows similar efforts by other streamers, including Disney+ Perks, which offers customers an array of different promotional offers and discounts.
Read the full report at Variety ↗
Why it matters
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- What's the story?
- NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts. The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 1m ago.
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Peacock Launches Test of Membership Rewards Program With Perks Including NBCU and Bravo Merch Discounts, Free Pizzas
Sources1TypeCoverageVariety