Reddit CEO says Google's AI Overviews can't replace '10 blue links' for referral traffic
Reddit CEO Steve Huffman said his company has to find ways to work around changes at Google, which is delivering less traffic than in the past.
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Reddit CEO Steve Huffman said Google's AI Overviews cannot replace the traditional ten blue links that send users to websites. He explained that Google is currently sending less traffic to Reddit than it did before. Because of this, Reddit must find new ways to attract visitors despite the changes. Huffman stressed that the classic search results remain important for referral traffic.
Why it matters
Many websites depend on Google search for a large share of their visitors, so changes in how Google displays results can affect their traffic and income. Understanding this helps readers see how new AI features might influence the websites they use.
- What did Reddit's CEO say about Google's AI Overviews?
- He said they cannot replace the traditional ten blue links for sending traffic to Reddit.
- Why is Reddit looking for new ways to get visitors?
- Because Google is currently sending less traffic to Reddit than before.
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Reddit CEO says Google's AI Overviews can't replace '10 blue links' for referral traffic
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