YouTube videos are going to become more popular — without becoming more popular
How popular is that viral video you just saw?That question is harder to answer than you'd think: Different platforms count "views" differently.Now YouTube is moving to a standard more of its competitors use — which tells you a bit about the way YouTube views the competition.YouTube is the world's biggest video platform. Now it has figured out how to become bigger.Even better: Google's video site is going to pull this off without spending a dime.It's going to change the way it counts.That's the upshot from a new policy the company announced Monday.
Reported by 1 outlet — Business Insider. See all sources ↓
How popular is that viral video you just saw?That question is harder to answer than you'd think: Different platforms count "views" differently.Now YouTube is moving to a standard more of its competitors use — which tells you a bit about the way YouTube views the competition.YouTube is the world's biggest video platform. Now it has figured out how to become bigger.Even better: Google's video site is going to pull this off without spending a dime.It's going to change the way it counts.That's the upshot from a new policy the company announced Monday. The details won't make much sense to you unless you're a professional YouTube watcher, but the gist is YouTube is going to be more permissive about the way it counts views — which means view counts are going to go up.Crucially, this won't affect the way YouTube counts views when it comes to Things That Involve Money — things like figuring out how it shares ad revenue with creators, or totaling up how much exposure an advertiser's video received. This change only affects "public views" — a purely cosmetic metric.So why bother?
Read the full report at Business Insider ↗
Why it matters
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- What's the story?
- How popular is that viral video you just saw?That question is harder to answer than you'd think: Different platforms count "views" differently.Now YouTube is moving to a standard more of its competitors use — which tells you a bit about the way YouTube views the competition.YouTube is the world's biggest video platform. Now it has figured out how to become bigger.Even better: Google's video site is going to pull this off without spending a dime.It's going to change the way it counts.That's the upshot from a new policy the company announced Monday.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 7m ago.
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YouTube videos are going to become more popular — without becoming more popular
Sources1TypeCoverageBusiness Insider