An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
After Macy’s launched its AI-powered “Ask Macy’s” shopping assistant in March, executives quickly noticed that one feature was a particularly big hit with customers. The chatbot’s “Complete the Look” virtual try-on feature invites users to upload a photo of themselves and then suggests different looks—either complete ensembles, or items to compliment what they’re wearing.
Reported by 1 outlet — Fortune. See all sources ↓
Macy's launched an AI shopping assistant called "Ask Macy's" in March. One feature, "Complete the Look," lets users upload a photo and receive outfit suggestions. Shoppers who use this feature spend almost five times more per session than those who do not. The success of the feature is helping Macy's improve its sales and turnaround.
Why it matters
It shows how AI can directly increase customer spending in retail. Other stores may adopt similar tools, changing the online shopping experience for many people.
- What is "Ask Macy's"?
- It is Macy's AI-powered shopping assistant launched in March.
- What does the "Complete the Look" feature do?
- It lets users upload a photo and get suggestions for outfits or items to match what they wear.
- How much more do users spend when they use the feature?
- They spend almost five times more per session than non-users.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
All outlets frame the story the same way, focusing on the AI overhaul and its impact on sales.
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An AI overhaul at Macy’s is fueling the 168-year-old retailer’s turnaround
Sources1TypeCoverageFortune