'Worst aquarium ever' review sends whaling museum's sales soaring 250%

A museum is cashing in after a one-star Google review calling it the "worst aquarium ever" became an unexpected viral hit.The New Bedford Whaling Museum in Massachusetts, which highlights the history, science and art of whaling rather than marine animals, embraced the one-star review by boldly printing the phrase on T-shirts, sweatshirts and tote bags.The merchandise has since gone viral on social media — sending sales soaring by 250% in just one week, The Associated Press (AP) reported.MYSTERY OF GOLD COIN SHIPWRECK FINALLY UNMASKED AFTER 30 YEARS: 'FANTASTIC CONCLUSION'The now-famous review was posted on Google in 2020 after a visitor mistakenly referred to the museum as an aquarium, writing that it was "the worst aquarium ever."Rather than ignore the criticism, staff turned it into a merchandise design last fall, featuring the review on the back and a whale skeleton on the front.The shirts have recently gained national attention after they were featured in multiple news outlets, helping to introduce the museum to an even wider audience."They took a chance on something, and it obviously hit," Amanda McMullen, president and CEO of the museum, told the AP.CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTERAdding to the irony, the museum opened a 250-gallon saltwater tank earlier this year featuring local marine life, including blue crabs, sea stars and northern puffer fish, as part of a partnership with the University of Massachusetts Dartmouth's School for Marine Science and Technology.The unexpected success reflects the institution's personality, said Annelise Conway, chief engagement officer at the Whaling Museum. "There isn't a strategy to be authentic," Conway told the AP.